Reach
Out-of-home (Ooh) television delivers key, often
difficult-to-reach audiences to advertisers. Providing content of
choice to viewers in places they are likely to be, the medium puts
the reach back into your advertising spend.
Ooh TV:
- has stopping power - 63 percent of adults researched say
it catches their attention.
- is more positively rated than any other media. From our
own research, 90 percent of people view the medium positively,
higher than other competitive media.
- intercepts people throughout their daily routines. On
average, most adults researched can recall having seen Ooh TV in a
number of different locations.
- gets people's attention - 44 percent of adults researched
report that they pay 'some' or a lot of attention to advertising on
this medium.
twenty4media network reach
Koru Club
twenty4media provides the greatest reach and most pre-qualified
audience of business professionals, decision makers, and highly
affluent individuals. No other form of media can offer 100 percent
of this audience in New Zealand.
- Koru Club members are three times more likely to earn a
household income of at least 100K.
- We deliver superior recall when compared to Internet,
magazines, and billboard advertising.
- 84 percent of koru club members researched report that
they have noticed the twenty4media screens.
- 35 percent of those researched could recall advertising
on Koru lounge screens.
Audience facts
- Koru Club lounges have an audience of 1.2 million per
year.
- 50,000 Koru Club members who by definition are frequent
flyers.
- Koru Club members pay $745+GST per annum including a
joining fee.
- 25,000 Koru Club visits per week to Christchurch,
Wellington and Auckland lounges.
I-SITE and Interislander terminals
twenty4media Ooh television helps prime more than 8 million
international and domestic visitors with the information they need
for a memorable Kiwi adventure through broadcasts in all
major i-SITE visitor centres and Interislander terminals.
Audience facts
- 8.2 million visitors visit i-SITE centres and the
Interislander terminals each year.
- 80 percent of i-SITE visitors travelled from an
international destination.
- 44 percent of all visitors to New Zealand visit an
i-SITE
- 61 percent of all visitors holidaying in New Zealand
visit an i-SITE
Number of advertisers comparied with other media
| Media Company |
# of
advertisers |
| twenty4media |
4 |
| Business Today |
38 |
| Idealog |
29 |
| NZBusiness |
19 |
| theindependent |
22 |
| Inbusiness |
19 |
| Management |
17 |
| NBR |
45 |