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Reach

Out-of-home (Ooh) television delivers key, often difficult-to-reach audiences to advertisers. Providing content of choice to viewers in places they are likely to be, the medium puts the reach back into your advertising spend.

Ooh TV:

  • has stopping power - 63 percent of adults researched say it catches their attention.
  • is more positively rated than any other media. From our own research, 90 percent of people view the medium positively, higher than other competitive media.
  • intercepts people throughout their daily routines. On average, most adults researched can recall having seen Ooh TV in a number of different locations.
  • gets people's attention - 44 percent of adults researched report that they pay 'some' or a lot of attention to advertising on this medium.

twenty4media network reach

Koru Club

twenty4media provides the greatest reach and most pre-qualified audience of business professionals, decision makers, and highly affluent individuals. No other form of media can offer 100 percent of this audience in New Zealand.

  • Koru Club members are three times more likely to earn a household income of at least 100K.
  • We deliver superior recall when compared to Internet, magazines, and billboard advertising.
  • 84 percent of koru club members researched report that they have noticed the twenty4media screens.
  • 35 percent of those researched could recall advertising on Koru lounge screens.

Audience facts

  • Koru Club lounges have an audience of 1.2 million per year.
  • 50,000 Koru Club members who by definition are frequent flyers.
  • Koru Club members pay $745+GST per annum including a joining fee.
  • 25,000 Koru Club visits per week to Christchurch, Wellington and Auckland lounges.

I-SITE and Interislander terminals

twenty4media Ooh television helps prime more than 8 million international and domestic visitors with the information they need for a memorable Kiwi adventure through broadcasts in all major i-SITE visitor centres and Interislander terminals.

Audience facts

  • 8.2 million visitors visit i-SITE centres and the Interislander terminals each year.
  • 80 percent of i-SITE visitors travelled from an international destination.
  • 44 percent of all visitors to New Zealand visit an i-SITE
  • 61 percent of all visitors holidaying in New Zealand visit an i-SITE

Number of advertisers comparied with other media

Media Company # of
advertisers
twenty4media 4
Business Today 38
Idealog 29
NZBusiness 19
theindependent 22
Inbusiness 19
Management 17
NBR 45