Why our advertising works
twenty4media's out-of-home (Ooh) television service offers
premium advertising with the proven assurance that audiences are
watching. What makes it work? We offer three major points of
difference to conventional television advertising.
Exclusivity
Conventional television advertising submerges your
communication in a cacophony of messages. With twenty4media
Ooh:
- you'll only be one of four advertisers per channel
- your advertising is delivered at a higher frequency,
achieving considerably greater cut-through with your
audience
- you'll be the only advertiser for your industry - your
message is broadcast contention free.
Relevance
With conventional television programming, it's majority rules,
one-size-fits-all content. Twenty4media Ooh:
- provides fresh up-to-date content that's relevant and
entertaining. In doing so, we can deliver access to the most
pre-qualified business audience in New Zealand
- designs channels specifically to build rapport and
openness to your advertising messages.
Reach
Conventional television is passive - it waits for
consumers to come to the medium. Twenty4media Ooh takes you to
where your consumers are.